The Nigerian Communications Commission (NCC) has assured that it will continue to develop and promote consumer centric initiatives aimed at ensuring that the rights of consumers are protected, adding that the agency cannot over-emphasis the importance the consumers.
Penpushing reports that the Deputy Director Consumer Affairs Bureau, Clement Omife made this known at the celebration of the World Consumer Rights Day, held at the commission’s headquarters in Abuja, Federal Capital Territory (FCT)
The World Consumer Rights Day is observed and celebrated on every 15th of March, while this day was set aside to highlight the rights of consumers and protect them from exploitation, discrimination, and other forms of unfair practices.
‘The Commission recognizes the important position the consumers occupy in the telecommunications ecosystem, and therefore will continue develop and promote consumer centric initiatives aimed at ensuring that the rights of consumers are protected’, he said
‘According to Adams Smith, the author of the book wealth of Nations, he stated that “Consumption is the sole end and purpose of all production (and Services) and the interest of the producer/service provider ought to be attended to, only so far as it may be necessary for promoting that of the Consumer’, Omife stated.
‘John Wanamaker, the one-time American Postmaster General and Advertising Expert further amplified the importance of the Consumer in his famous phrase “Customer is King”. At the NCC, Telecom consumers are Kings because they provide the major drive and essence of our activities’, he added.
Penpushing further reports that Omife noted that consumer education also form a major tool for promoting consumer rights and therefore the commission continues to engage with consumers and consumer issues using it various outreach programmes such the Telecom Consumer Parliament, Telecom Consumer Conversations.
The Director said this include market conversation, village square dialogue, campus conversation, National Youth Service Corps (NYSC) camp sensitization town hall on radio, adding that the commission has also published the Telecom Consumer Handbook and transcribed into Braille for the Visually impaired.
Penpushing also reports that he disclosed that the commission is in the final process of deploying the Automated Consumer Complaints Management system, which will further expand the complaints channels and improve complaints resolutions even at First level with Service Providers
‘The Consumers will continue to occupy a special position in the Commission’s activities because we recognize that without the Consumers, there will be no telecommunication industry’, the Director emphasised.
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